Website performance and SEO are closely connected.
Search engines prefer fast websites because they provide a better user experience.
Why Speed Matters for SEO
Slow websites frustrate users.
Search engines reduce rankings for pages that load too slowly.
User Experience Affects Rankings
Search engines measure how users interact with your site.
If users leave quickly, rankings can drop.
Core Web Vitals
Search engines use performance metrics such as:
- Loading speed
- Interactivity
- Visual stability
HTML and Core Web Vitals
Clean HTML structure helps browsers render pages faster.
This improves important performance scores.
This improves both performance and accessibility, which benefits SEO.
Mobile Performance and SEO
Search engines use mobile-first indexing.
Fast mobile performance is essential for ranking.
Avoid Heavy HTML for Better SEO
Large and messy HTML slows down crawling and rendering.
Clean markup helps search engines understand content faster.
Performance and Bounce Rate
If a page takes too long to load, users leave.
High bounce rate negatively affects SEO.
Why Performance and SEO Matter for Jobs
Companies care about traffic and visibility.
Developers who understand performance and SEO are highly valued.
Real-World Example
An optimized website:
- Loads faster
- Ranks higher
- Keeps users longer
Practice Task
Analyze a webpage and check:
- Page load speed
- Image optimization
- HTML cleanliness
Think how these affect SEO.
What You Will Learn Next
In the next lesson, you will learn how to test website performance using professional tools.